SINCE THE RELAUNCH OF GUCCI MAKE-UP BY ALESSANDRO MICHELE IN MAY 2019, ORACELLE IS RESPONSIBLE FOR ALL ON-GOING DACH / GERMANY COMMUNICATIONS OF THE BRAND’S BEAUTY PRODUCTS.
WHY DOES THIS PROJECT MATTER TO US?
since day one, we are big fans of the creative vision as well as socio-cultural view on fashion, ALessandro michele lives and creates with gucci. leveraging this positive, inclusive and open-minded approach to the creation of a beauty line and merging it with the assets of a luxurious beauty product with maximum perfomance, it was of course our dream to be able to make this product and its amazing Campaign as well as brand story a success in DACH/Germany.
WHAT’S THE ORACELLE JOB FOR THIS PROJECT?